Dayglo RRPH Programming Expansion
Throughout my internship with Dayglo Presents, I helped flesh out all tangible expansion opportunities for the Rock and Roll Playhouse. This involved extensive market research aimed at finding compatible venues and areas where RRPH programming would resonate.
TicketIQ Transparent Ticketing Email Campaign
As part of my email marketing work for TicketIQ, my team came up with an idea to feature one tour announcement each week. We wanted to be open about ALL ticketing options, not just our site’s listings. This transparency has resonated with customers, who at the end of the day just want to find event tickets for as cheap as possible.
Relix “Grateful” Merchandise Drop
Ideated potential social media posts, including copy, for Relix Magazine’s 2023 “Grateful” holiday merchandise campaign based around the Grateful Dead. I looked at competitor brands as well as past Relix merch drops to gain inspiration here.
SOB’s ‘Indie Rise’ Playlists
Created and maintained an SOB’s sponsored Spotify playlist throughout my time there in Spring 2021. I aimed to try and expand the SOB’s market during a time of extreme digital consumption, but also stay consistent with the brand’s core audience.
As live events were shut down in Summer 2020, I spearheaded a virtual event campaign involving the SOB’s brand collaborating with independent artists in various locales. This led to numerous mini festivals in which we featured artists from cities such as Los Angeles, Seattle, Austin, and more on the venue’s social media platforms.
SOB’s City To City Initiative
June 2020 was the 38th anniversary for the legendary Sounds of Brazil music venue. I was tasked with creating the Marketing Plan for this month long celebration, which included: Live virtual performances, Q&A’s with music legends, weekly talks with the venue’s owner, and more.
